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Cultural DNA: The Psychology of Globalization

10/13/2022

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Cultural DNA: The Psychology of Globalization
Author: Gurnek Bains
ISBN-10: ‎ 9781118928912
ISBN-13: ‎ 978-1118928912
 
APA Style Citation
Gains, G. (2015). Cultural DNA: The psychology of globalization.
 
Buy This Book
https://www.amazon.com/Cultural-DNA-Globalization-Gurnek-Bains/dp/1118928911
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Book Description
How can humanity be alike and different at the same time? Humans express similar fears, challenges, desires, and motivations. However, if we oversimplify with stereotypes or assume that everyone is the same, these assumptions can become problematic. Humans do have different behaviors and preferences, and seeing the individual for who they are is helpful. But exaggerating these differences is also problematic. Author, Gurnek Baines, explores the cultural DNA of eight regions around the world, including North America, Sub-Saharan Africa, Middle East, India, China, Europe, Latin America, and Australia. He explains cultural DNA as “the deeply grained aspects of culture that are replicated over generations rather than biological differences.” While he acknowledges biological factors, he points out the environmental challenges that each culture faced historically. He uses primary data, secondary sources of information, and explanatory research as his evidence. While the discussion of culture can be a sensitive topic, his exploration of the main regions has the reader analyzing culture on a deeper level. He hopes to foster empathy and respect and have readers question their implicit bias.
 
Each chapter of the book explores a particular region more in-depth. Baines describes the founders and their effects. In his “looking ahead” section of each chapter he summarizes the gifts each culture offers the world and some attributes to be addressed so the gifts do not hold them back in a changing world.
 
America- The Change-Makers
Gifts
  • Culture of change-makers, embrace the new
  • Positivity and optimism, tolerance of plurality, preparedness to take risks, functionality
 
Sub-Sahara Africa: Under Nature’s Shadow
Gifts
  • Energy, daily joy, laughter, intellectual flexibility, creativity, live in the moment
  • Human relationships are valued, interdependence
  • Desire to control the environment, used to nature being extreme and unpredictable
 
India: Beyond this World
Gifts
  • Preference for thinking, talking, and perceiving, as well as looking within
  • Diversity and nonviolence
  • Business strengths in IT, pharmaceutical research, finance
 
Middle East: Ambivalence and Uncertainty in the Modern Age
Gifts
  • Intellectualism, openness to learning, respect for knowledge
  • Commercial instinct and skills
 
China: The Seekers of Harmony
Gifts
  • A striving for balance and harmony
  • Introverted
 
Europe: The Equal Society
Gifts
  • Deep sense of equality, tolerance of individuality, rigorous and systematic approach to thinking
  • Environmental mastery and resulting dynamic creativity
 
Latin America: The Ever-Changing Melting Pot
Gifts
  • Challenging power and rebellion; movement to more open, balanced, and transparent systems
  • Resourcefulness, flexibility, creativity, collaboration
 
Australia: Mateship in a Far-Off Land
Gifts
  • Practical-mindedness, pulling together, incredible resilience in difficult conditions
 
Other Related Resources
Gurnek Bains- CEO and Founder of Global Future
https://ourglobalfuture.com/about-us/

People Matters-Big Interview with Gurnke Bains
https://www.peoplematters.in/article/strategic-hr/big-interview-gurnke-bains-11601
 
Psychological Concepts and Figures
Charles Darwin
Sigmund Freud
Carl Jung
Abraham Maslow
Walter Mischel
 
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    Authors

    Laura Brandt, Nancy Fenton, and Jessica Flitter are AP Psychology instructors. Nancy Fenton teaches at  Adlai E. Stevenson High School in Lincolnshire, Illinois, Laura Brandt teaches at Libertyville High School in Libertyville Illinois and Jessica Flitter teachers at West Bend East High School in West Bend, Wisconsin.
    If you are interested in reviewing a book for the blog or have comments or questions, please e-mail us at either laurabrandt85@gmail.com or fenton598@gmail.com or jflitter1@gmail.com.

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